Two works for Armazém da Cerveja brought together in one case study. The first: the World Cup campaign "Brasil na Copa, nós no copo" (Brazil in the Cup, we're in the glass) — from the point-of-sale offer to the billboard, with Budweiser at the center of the party. The second: the Armazém in Box, a product idea that turns into an experience.
A process highlight: the cans were composited with AI support — starting from a blank-can mockup through to the final Budweiser label, keeping light, droplet and reflection perfect. You can see the transformation in the comparison below.
Armazém's World Cup campaign with Budweiser — the offer that turns into a party, from point-of-sale to billboard.
Mockup
With AI
↔ Hover (or drag) to reveal — from blank can to the final Budweiser label, composed with AI.
The concept applied across out-of-home media, point of sale and print — where the fans are.
A product idea that turns into an experience: the Armazém in Box — a cardboard cooler box that keeps the beer "gelada por horaaaas" (ice-cold for hours), perfect to take to the party. The concept comes with the die-cut/structure ready for production.
Die-cut / structure (PDF)
