Corote is a brand with a strong personality, an accessible price point and a loyal audience. The challenge was to create communication and a visual identity that honored that authenticity — without sanitizing the brand with an excess of 'sophistication'. The project spanned branding, a digital campaign and motion production for video platforms and social media.
Every asset was designed to deliver a memorable tactile experience — from the weight of the cotton paper to the subtle sheen of the hot stamping. The result is a stationery suite that communicates excellence before a single word is read, reinforcing the studio's minimalist, sophisticated positioning.
Immersion in the world of the Corote consumer: memes, behaviors, language and cultural references that define the emotional connection to the brand.
Development of the refreshed visual system and creation of the digital campaign with static pieces, carousels and short-form videos for social media.
Motion production for reels, stories and bumpers — with a language that converts in the feed and keeps the brand's irreverent, authentic tone.