Matheus Christovam

Head of Marketing & Branding — Storytelling & Brand Strategy Specialist.

I turn strategy into 360° experiences that move people and business. As Creative Head and founder of Agência NIX, I connect strategy, creation and operations to bring projects to life with speed, consistency and clear metrics.

I act as the bridge between vision and execution: I structure offers and pricing, design proposals and contracts, define SLAs and working rituals (intake → approval), organize the pipeline and manage Customer Success across the journey — onboarding, QBR and NPS.

On the creative side, I lead branding and art direction with more than 50 projects delivered. I translate briefs into visual concepts and brand systems (KV, guidelines and kits) that scale consistently across social, OOH, stage/LED and point of sale.

HometownRibeirão Preto/SP

Current BaseSão Paulo/SP

Date of Birth18.11.1993

Driver's LicenseCategory AB

/ Experience

Professional journey

MAR/2021 — Present

Creative Head

Agência NIX

Founder

Creation & supervision of concepts for advertising campaigns; team leadership and supervision. Review and approval of all creative material (KV → guidelines/kits/OOH/stage/LED), reviewing typography, hierarchy and legibility. Coordination with other areas (Marketing, Sales, Operations, Legal/Compliance) and partners. Budget management and support on the media plan; RFQ/RFP and supplier negotiation. Presenting proposals and campaigns in executive decks. Brand and product development — concept, naming, identity, design.

Figma · Adobe Suite · Sketchup · Cinema 4D · Coreldraw · Notion · Asana · Office · Power BI

SEP/2016 — Present

Art Director

EXP Produções

Visual identity creation, production and internal workflow oversight, project management, image and video editing, creation and adaptation of social media assets, creation and finishing of print materials, prototypes and wireframes, participation in briefing meetings.

Figma · Adobe Suite · Coreldraw · Notion · Asana

/ Results & Indicators

Numbers that deliver

≥90%

On-time rate of projects delivered within the deadline agreed with the client.

−25%

Reduction in the delivery SLA for the first concept, with faster ideation and production.

R$ 6.5M+

Managed and activated over 12 months in creative packages and brand activations.

10–20%

Reduction in rework through improved briefing and creative governance.

/ Skills

Tools & skills

Software & tools

Figma
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
Adobe After Effects
Sketchup
Asana / Notion
Microsoft Office
Generative AI
SEO
CRM

Hard skills

Team Leadership
Inspiring Leadership
Adobe Creative Suite
User Experience (UX)
Banner Designing
Search Engine Optimization (SEO)
Storytelling
Brand Strategy
Art Direction
Project Management
Creative Governance
Customer Success

/ Awards

Recognition of the work

2022

Brasil Design Awards · Environment & Scenography Design

CIA 2022 — Identity & Scenography

Responsible for creating the concept and theme that shaped the visual identity of the CIA 2022 event. The main stage structure, designed around this theme and built by Views Produções Artísticas, was awarded by Brasil Design Awards 2022 in the Environment & Scenography Design category.