The activation began as a 3D project — a structure designed from scratch for Red Bull within the Copa Inter Atléticas 2026 — and was brought to life exactly as in the render: a complete brand area, with the iconic facade, the official palette and Red Bull's irreverent tone in every detail.
More than scenography, it was an experience: can sampling, human foosball, a gaming arena with EA FC 26 on four PS5s and the EA FC CIA 26 grand final — a meeting point that translated the brand's energy into pure collective adrenaline.
Conceiving the entire activation in 3D — facade, human foosball arena and gaming area — respecting Red Bull's brand guide and designing every volume and flow of the space.
Building the physical structure faithful to the render: carpentry, signage, screens and set dressing, taking the project from digital to the build site with instant brand recognition.
The experience live: can sampling, human foosball, EA FC 26 running on four PS5s and the EA FC CIA 26 grand final bringing the crowd together.