Visual Communication

Circuito Sertanejo

ClientCircuito Sertanejo
ServiceVisual Communication + Motion
Year2026
EventExpolondrina
About the Project

Toca a nossa música — the country's biggest live-show circuit

Circuito Sertanejo brings the country's biggest concerts from city to city under a single concept: "toca a nossa música" (play our song). The identity translates that energy into motion — from the key visual to the communication in every city, always with the brand at the heart of the party.

For the Expolondrina 2026 edition, with Brahma as partner brand, I created the motion for the arena's LED header (5504 × 512 px) and the event's official menus — pieces that place the brand at the center of the experience, from the stage to the cup.

ScopeMotion + Visual Communication
TaglineToca a nossa música
Key pieceLED header (motion)
LED format5504 × 512 px
EventExpolondrina 2026
Partner brandBrahma
Motion · LED Header

The stage in motion

LED header · 5504 × 512 px — Circuito Sertanejo · Expolondrina 2026

Creative Process

How the brand went to the stage

01
The Concept

The circuit as "our song": a key visual in a purple/magenta gradient with the "C" drawn as sound waves — concert energy translated into form.

02
LED Header Motion

Animation of the arena's ultra-wide LED panel (5504 × 512 px), designed for legibility at a distance and in sync with the stage during the shows.

03
Event Application

Brahma's official menus and Expolondrina 2026 pieces, carrying the stage identity all the way to the point of consumption — from the show to the cup.

← Previous Project Red Bull Next Project → Uai Summit