After 10 years building symbolic universes, Copa Inter Atléticas turns the key in 2026: the focus shifts from the stage to the human energy that sustains it — belonging, presence and shared emotion. As the brand's own philosophy puts it, the audience doesn't take part in CIA: it is CIA.
The theme is time. The generation that runs, feels and carries too much pressure can't find the basics — room to simply exist. The answer is Athempura, the region born from the fusion of air and time, a nod to Uberaba itself, where the clock doesn't rule: it surrenders. A visual system of human Neo-Renaissance and Celestial Art Deco, anchored in the gyroscope and the four Houses of Air.
A social pillar: the 18-to-28 generation lives in permanent acceleration and anxiety over belonging. Time isn't what's missing — what's missing is an experience that gives lived time back. The event steps in as a ritual that creates presence.
Athempura is born, the region where air and time fuse, a nod to Uberaba. The gyroscope becomes the symbol-element: stability only exists when presence exists — it only balances once it finds its center.
Four Houses of Air — SKY, CORE, BLAZE and FLOW — translate four ways of living the now and organize teams, language and architecture under an aesthetic of human Neo-Renaissance and Celestial Art Deco.